Scaling past $200M, Automatically
How a rapidly scaling mortgage lender eliminated manual payroll chaos and unlocked growth.
Manual commission reviews and one-off calculations were replaced with faster automated workflows.
Loan officers got earnings visibility much earlier in the payroll cycle.
Leadership scaled production while avoiding extra back-office overhead.
Excel chaos & payroll Pain
Founded in late 2019, First Coast Mortgage grew from two founders with laptops to a rapidly scaling mortgage lender closing over $200M annually.
As a non-delegated lender, their revenue split across two transactions — funding the loan, then selling it — which meant commission calculations were painfully complex. Operations had to pull together multiple inputs: final rate locks, purchase advice from multiple investors, and the unique compensation agreement for each loan officer, all before payroll could run.
With more than 40 loan officers each operating under custom compensation agreements, the variables were staggering. Gross comp, net comp, custom splits, investor purchase advice variations, and multi-stage funding timelines — all managed in Excel. A single input error could throw an entire payroll run off, and there was no reliable audit trail when discrepancies arose.
The cost wasn't just time — it was confidence. Loan officers had no visibility into where their payouts stood until operations manually assembled the data. In a competitive market where top performers expect both speed and transparency, this was a retention risk. The most productive loan officers are also the ones with the most options.
Excel-driven calculations
Final rate locks
Purchase advice from multiple investors
Custom comp agreements across 40+ loan officers
“It's all Excel spreadsheets, all PDFs. You're looking at decimals and calculating manually; it takes forever.”
AndreasDirector of Operations
Sequifi: automate. scale. Adapt.
Sequifi became the missing automation layer in First Coast's growth engine. Already leveraging tools like virtual assistants and process automation, they brought Sequifi in as the intelligent commission and payroll engine — automating gross and net comp calculations, applying custom splits, and giving reps real-time visibility into their pay at every stage of the loan lifecycle.
The Encompass integration was the critical unlock. Loan data now flows directly into Sequifi without manual exports or re-entry. As soon as a loan closes and sells, commissions are calculated automatically against the relevant comp plan, reviewed, and made visible to the loan officer. What previously required hours of manual assembly became a one-click process — operations got their time back, loan officers got transparency, and leadership got confidence that the system could scale.
What Changed
The result? Payroll went from a multi-hour weekly grind to a one-click process. Loan officers got visibility. Ops got their time back. And leadership got confidence that the system could scale to $1B and beyond.
From chaos to Confidence
Before Sequifi
Payroll was slow, manual, and error-prone
Reps waited weeks to understand comp
Ops was stretched thin and reactive
With Sequifi
Commissions are calculated instantly after loans close and sell
Reps are notified weekly and soon biweekly to check payroll breakdowns
The company is growing against market trends
“We're growing while the market's shrinking. That's because we automate, scale, and persevere. Sequifi's a huge part of that.”
AndreasDirector of Operations
Ready to scale like First Coast?
Automate commissions and accelerate payroll for your mortgage team.
Book a demoLooking ahead: $1B in Sight
The company's goal is $1 billion in annual production — and the mandate is to achieve it without proportionally scaling headcount. That requires systems that handle complexity automatically, not people who absorb it manually.
They chose Sequifi not just for what it solves today but for how quickly it adapts. As First Coast adds loan officers, enters new markets, and takes on more complex comp structures, Sequifi flexes with them — no lengthy reconfiguration cycles, no waiting on engineering queues.
With Sequifi handling the intelligence layer of commissions, First Coast leadership can spend their time on what actually drives production: building relationships, developing loan officers, and winning market share in an environment where their competitors are shrinking.
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Sequifi streamlines operations, payroll, and visibility so your team can scale faster with less back-office friction.
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